I had the pleasure of addressing a Joint Meeting of CREDAI Jalgaon, Bhusaval, Pachora and Chalisgaon on the 4th of July at Jalgaon. The focus was to introduce the concept of Strategic Management to the members and to emphasise on the importance of Strategic Planning and Strategic Leadership in the field of Real Estate. The members were most desirous of knowing more about this and were keen to organise a one day workshop on Strategic Management for their members at Jalgaon. I had also emphasised on the aspect of creating brand Jalgaon in the best interest of their business growth.